Overview
Developed a comprehensive website and order application for a newly opening fictional ice cream shop. The application allows users to smoothly select and order flavors from a visually rich, responsive interface. Additionally, it provides easy access to store information through a search bar, interactive map display, and list view, ensuring a seamless user experience. The payment process is integrated with secure, user-friendly payment gateways, designed to minimize user effort and enhance satisfaction.
Background
Role
Context
For a newly launched fictional ice cream shop, I led the development of a sophisticated website and order application. Leveraging a user-centric design approach, the platform features an intuitive interface where customers can effortlessly browse and choose flavors with high-quality images.
Comprehensive user research and testing informed the design, ensuring accessibility and ease of use. To enhance user convenience, the site includes a robust search bar, interactive maps, and dynamic list views for easy access to store information. The streamlined payment process integrates secure payment gateways like Stripe and PayPal, offering a hassle-free experience.
My role encompassed project management, UI/UX design, front-end development, and quality assurance.
The project is scalable and future-proof, allowing for easy updates and expansion based on user feedback and evolving business needs.
Challenge
My responsibilities included user research, wireframing, prototyping, and usability testing. The platform integrates secure reservation systems and is designed for scalability, allowing for future updates based on user feedback and evolving business needs.
Design Process
Initial Action
First, we conceptualized our target user, considering their location and persona. We then explored whether we wanted to create a specific store atmosphere, gathering inspiration from several websites that closely matched our ideal design aesthetic.
User Formulation
We began by developing a clear concept of our target user, including their location and persona.
Identification of Functional Requirements
The app was designed not only to provide information but also to allow users to order products and complete payments directly within the app. By analyzing and comparing similar apps and websites, we created a solution that met users' needs without being overly complex or lacking in functionality.
Design Concept
Next, we discussed the desired atmosphere for the store and selected a few websites that closely matched our design vision. Before diving into the overall design, we created the main design components to ensure consistency across the project, which helped accelerate the design process.
Hi-fi wireframes/Prototype
We developed a high-fidelity wireframe and prototype based on the site map and functional requirements, incorporating interactions and seamless page transitions.
IMPACT
As part of a workshop, I developed this fictional website within a limited timeframe. While constrained to the design process, I aspire to engage in longer-term projects involving design and user testing.
One of the key learnings from this project is the significant impact of early user persona development on subsequent production processes. Having previously worked extensively with clients, this project afforded me the opportunity to focus on clear communication and envisioning precise user profiles in the context of developing a proprietary product.