This group insurance site is designed for all contract and temporary employees of our affiliated companies, allowing each individual to select and apply for their preferred insurance plans. When users choose their desired insurance, the corresponding premiums are displayed, and they can proceed with the application based on the selected plans. Additionally, the site functions as an information platform, offering columns about insurance and a newsletter.

As the lead UX Designer and Project Manager, I spearheaded the creation of wireframes and prototypes for a comprehensive 100-page project, managing all aspects of the project's progress. By implementing a design system, I ensured consistent UI/UX design across the new product while facilitating efficient communication among team members.

Led the creation and management of a new column site using WordPress. Curated content by selecting article categories, creating wireframes, and implementing UX writing. Customized the UI to enable client company employees to contribute articles. Focused on enhancing site performance through improved workflow design and page loading speed.

This project was worked for a private company in Japan.

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What's insurance website?

Group insurance is a company-provided benefit that offers coverage to employees and their families through an insurance provider. This site enables employees to choose their preferred insurance options, run price simulations, and complete the purchase process for their selected plans.

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Background

The client, Japan's largest IT services company with over 1,000 employees, required a renewal of their group insurance website for three key reasons:

• An increase in the variety of insurance policies offered.
• The need for server migration to enhance security.

Given the high volume of users, it was essential to implement a design system and meticulously follow traffic flow design to ensure a seamless user experience.

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Challenges

Created design components for over 100 pages, ensuring consistency across the entire site. Designed and prototyped a clear navigation flow to prevent user confusion. In Japan, regulations require insurance products to be presented on websites in a manner that ensures consumers can only apply after thoroughly reading and confirming all key information.

Given that many technical terms are unfamiliar to the general public, it was crucial to design the information in an easily understandable way.

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Approach

1. Developed and shared design components to ensure alignment between clients and team members.
2. Designed and iterated prototypes based on service blueprints, incorporating client requirements. Conducted testing with both clients and internal users to refine the final product.

In addition to enhancing individual skills by learning PHP to understand backend error content alongside HTML/CSS, I also acquired knowledge of AWS as a project manager.

This enabled me to grasp the mechanisms and risks of server migration, facilitating closer communication with backend engineers.

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Goal/Reflection

By cultivating this knowledge, I reduced communication costs and was able to anticipate errors and risks in advance. This allowed me to engage with engineers from a shared perspective, leading to smoother project progression.

In addition to leading the design of a 100+ page website, this project marked my first experience working on the back-end. By following a solid process, including user flows and site maps, we successfully renewed the website in a user-friendly manner, ensuring a seamless experience for users.

Furthermore, my understanding of the back-end design process enabled smooth communication within the team.

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